Philips 3D TV is a product of Royal Philips Electronics, a company headquartered in Netherlands who believes in simple and sensible solutions to man's day to day problems by timely innovation. Operating in more than 60 countries with 23 billion EUR sales in 2009, the company is mainly involved in integrating advanced technology with modern designs so as to give solutions in their diverse field of lifestyle, lighting, and healthcare. It enjoys the market leader position for many of its offerings in both the healthcare and lifestyle sectors but in this case special mention may be made of its flat TVs which are famous all over the world.
Philips' popularity lies in its ability to offer outstanding and award winning cinematic viewing experience in the home with its TVs sporting very high picture and sound quality along with the power of Ambilight. After the huge success of the LCD, Plasma Screen and HD TVs, Philips sees a lot of potential in the 3D TV Market; hence the introduction of Philips 3D TV.
According to Philips, in-home 3D cinematic viewing will become the order of the day in the days to come going by the popularity of the 3D movies being released recently. Like in the days when Philips understood the demand for HD viewing experience and came out with the entire range of HD Content and HD Ready TVs, similarly it expects the interest in Philips 3D TV with the increase in the availability of content. As 2D TVs are available in varied offerings, Philips is offering 3D Ready TVs currently for the early starters and gearing up for providing full fledged three dimensional TVs in different varieties as and when 3D content is readily available.
The two primary offerings in Philips 3D TV Range are:
• Launch of Full HD 3D Cinema in late summer 2010
• Top range TVs to come as Full 3D Ready TVs in 2010
In the first case, Philips is all set for launching world's first cinema proportioned Full 3D HD Cinema in 21:9 TV. A World's first, this is waiting for its launch in late summer of 2010. In the second case, Philips aims at offering Full HD 3D cinematic viewing experience at home by enabling its existing HD 3D Ready series and new 8000 and 9000 LED series with their popular:
• Active 3D Technology
• 3D Upgrade Pack
In Philips 3D TV, active 3D technology involves hi-tech active 3D glasses having great shutter speed and a wireless transmitter so as to synchronize with the images being shown on screen to open and close alternate eyes of the viewers for the heightened experience.
The advantage of a 3D Upgrade pack lies in the fact that if you have a Philips HD 3D ready TV, with this pack you will be able to enjoy 3D viewing experience without paying for a new Philips 3D TV. The pack includes active 3D glasses and a wireless transmitter and will be available for the Cinema 21:9, 32", 40" and 46" TVs in the 9000 3D ready series and 37", 40", 46" and 52" TVs in the 8000 3D Ready range launched in 2010.
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